The colourful flower motifs of the ornamental painting and embroidery of Kalocsa are known throughout the world and indeed have often been considered an emblematic symbol of Hungarian folk art. This branch of artistic expression has become a unique element of the traditional peasant culture of Kalocsa as well as of the surrounding villages of Drágszél, Homokmégy, Öregcsertő, Szakmár, and Újtelek which were established in
the 18-19th centuries. The ethnic group referred to as Pota inhabiting the area known as Sárköz of Kalocsai in south-central Hungary on the west bank of the Danube is distinct from the surrounding groups in their characteristic dialect, rich folk art and Catholic religion.

The women of Kalocsa who still draw, paint and embroider
in the traditional style are the bearers and the perpetuators
of the local heritage. Traditional revival groups, folk dance groups, the local museum and folk art centre all contribute to the safeguarding of the characteristic culture and folk art that distinguishes Kalocsa identity. The inhabitants of Kalocsa and the surrounding settlements are devoted to their folk heritage.

They create numerous opportunities for the presentation of their traditional dances and attire: Midsummer Eve Festivities, Danube Folklore Festival, Kalocsa Paprika Festival, village feasts, and harvest celebrations. These events attract people of all ages and provide an excellent opportunity for the transmission of cultural heritage from generation to generation. The role of awareness raising and art education is also of paramount importance in the safeguarding and sustaining of the local heritage.